Career
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Why Saying No Grew My Agency More Than Saying Yes
The growth we were chasing never came from adding clients. It came the day we stopped accepting some of them.
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What the Death of D2C Is Teaching Me About My Own Career
D2C didn’t lose its channel, it lost the technical barrier that protected it. The same thing is waiting for the expertise that built my career, and I don’t have a clean answer for that yet.
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AI’s Real Disruption in Agencies Isn’t Productivity, It’s the Business Model
Almost every conversation about AI in agencies is about speed. The real disruption isn’t doing the same work faster for less, it’s selling something else entirely.
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I Tried Agency SaaS Twice. I Was Wrong Both Times.
Agency SaaS promises recurring revenue and a higher valuation. Two attempts later, the lesson is the same: a business model working elsewhere doesn’t automatically become yours.
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The 2027 Marketer Won’t Be a Specialist, They’ll Be an Augmented Generalist
Fifteen years of careers built on narrow specialization are becoming a competitive disadvantage. The profile that wins orchestrates several disciplines, it doesn’t master a single box on the grid better than anyone else.